marketingdirector | Director of Marketing and Brand Strategy in Colonial Heights, VA

Director of Marketing and Brand Strategy

  • Walker Advertising
  • $121,585.00 - 130,710.00 / Year *
  • 2107 Pine Forest Dr
  • Colonial Heights, VA 23834
  • Full-Time



The company is a leading and growing legal marketing agency.
  • Work with marketing leadership to develop and drive marketing growth strategies
  • Produce strategic analysis around growth opportunities, marketing insights and core business metrics to drive efficiencies, decisions and results
  • Monitor business performance and present actionable insights to marketing leaders
  • Conduct Marketing/Consumer/Channel research. Track and compile industry trends and competitive analysis to build and inform marketing strategies
  • Develop competitive analysis and strategy framework
  • Lead the marketing strategic research and reporting in existing and new markets to help media teams make buying decisions
  • Research brand audience profiles and provide consumer insights for each brand to guide overarching marketing strategy
  • Utilize research to identify target demos and behavioral targeting tactics across channels to aid Traditional and Digital team's media execution
  • Lead brand research efforts including ethnographic, focus groups, quantitative/social studies and surveys;
  • Support the creative team with \"go-to-market\" communication strategy and market position
  • Research channel consumption and trends to identify optimal macro marketing mix and budget allocation to meet business objectives and inform marketing leadership
  • Help create test framework and measurement for channels
  • Utilize first-party and third-party research data to identify consumer touch points
  • Work with functional leadership to identify market opportunities and brand threats
  • Identify and actively explore high-potential opportunities; test these and incorporate into a broad acquisition plan
  • Develop reports to drive decision making in profitable areas for the company
  • Analyze sales and marketing metrics and recommend optimization of strategy
  • Forecast market trends, based on historical performance
  • Utilize data-driven insights and sound judgement to help challenge and solve marketing problems.

  • Bachelor's degree in Business, Economics, Marketing, Math, Statistics or other related fields
  • Exceptional attention to detail and data analysis skills
  • Ability to work on multiple projects and manage priorities/deadlines
  • Ability to adapt to new situations and changing priorities
  • Outstanding ability to think creatively, strategically, and identify/resolve problems
  • Excellent verbal and written communication skill
  • Experience working with cross functional teams to translate business needs into data requirements
  • Strong track record of setting and achieving metric-driven goals
  • Strong knowledge of marketing channels
  • Ability to derive crucial insights from past and current data scenarios and incorporating into current and future marketing strategies
  • Self-starter, who is able to work effectively, autonomously and drive strategy
  • Demonstrate success as a strategic and data-driven marketer


* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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