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Through the combination of marketing and sales efforts, the Director of Sales & Marketing is responsible for generating and managing leads to qualify prospects and move them through the admission process for the purpose of achieving budgeted occupancy targets. With assistance, develop the property s marketing, public relations and advertising programs to develop a growing base of referral sources, and to promote the programs provided by the property. Maintain a thorough knowledge of the property s product and services to effectively and accurately represent the property to referral sources and prospects by spending the majority of the workweek marketing and selling outside of the community. Maintain a working knowledge of the local market trends and competitors to assist in development of sales and marketing strategies and action plans. Reports to: Executive Director.
Bachelor s degree in communications, public relations, marketing, related field, or equivalent experience preferred.
Minimum of two years experience working in long-term care industry, preferred. Possess some knowledge of health care terminology.
Ability to perform calculations needed for tracking referrals, preparing reports and completing admissions documents.
Understand complex issues and ability to make decisions and prioritize requirements of the job.
Demonstrates exceptional communications skills, both verbally and written in dealing with referral sources, residents, family members and co-workers. Speaks confidently and effectively in front of groups.
Be proficient in basic office equipment (including a personal computer) for the purpose of accomplishing and maintaining a high level of job performance.
Be mobile and able to perform physical requirements of the job. Be able to spend the majority of the workday/workweek out of the community marketing and selling.
Ability to show sincere compassion towards older adults.
Demonstrates genuine concern for the physical and emotional needs of older people and their families. Displays a team spirit in performance of daily duties. Possesses good character and displays personal integrity.
Well-lighted office with appropriate ventilation and temperature
levels. Will be working in and out of the community on a regular basis.
(As required by Title 22)
Employee must pass a criminal record clearance prior to beginning work in the community.