Director of Traditional Advertising

Compensation

: $150,470.00 - $150,470.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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Recovery Centers of America (RCA) was founded with the mission of helping to save millions of lives from the disease of addiction. Over a few years' time, RCA has expanded to include 11 facilities offering inpatient, outpatient and medication-assisted treatment. The team at RCA is the most dedicated, compassionate, and hard-working team you'll find, and the Marketing team is no exception. Existing entirely in-house, the RCA Marketing team, based in King of Prussia, PA, is tasked with portraying the heart and soul of the company, our mission and the positive impact addiction treatment can have on the lives of not only patients but their loved ones as well. The Director of Traditional Advertising plays a key role in that task, focusing on regions from Boston down to Virginia, and soon well beyond the East Coast.

Position Overview:

Recovery Centers of America is seeking a Marketing Director of Traditional Advertising with extensive experience in television, radio, out of home, print, etc. The Director will lead the company's strategy and execution of traditional advertising channels, oversee media purchases, collaborate on creative development, manage a significant budget, and lead performance analysis. The Director will advertise new and emerging clinical products and services to a broad audience via offline advertising. They will negotiate the purchase of television, radio, outdoor, and connected TV media, while maintaining agency relationships for media planning, buying, and analysis. This also requires working collaboratively with the in-house Digital and Creative teams to lead cross-channel campaign integrations. The Director will lead the performance optimization of established regions and the debut/rollout of new markets as the company continues to expand.

Specific Responsibilities:

  • Develop seasonal, cross-channel advertising campaigns, in conjunction with the Chief Marketing Officer and Creative Director.
  • In partnership with buying agencies in each respective channel, plan and execute monthly/quarterly advertising campaigns in line with seasonal behaviors in each market, as well as for new site launches.
  • Collaborate on creative development to support seasonal strategies, including hands-on copywriting for radio and television scripts, billboard ads, and more.
  • Manage the creative distribution process, ensuring that all new radio and television creative are distributed to the proper markets, and performing quality assurance of all distributed content.
  • Manage a significant budget in terms of planning, tracking, optimizing, and reporting, and often working closely with Finance.
  • Analyze real-time and trending media performance via weekly reporting calls with agency partners and real-time internal reporting via Tableau.
  • Communicate trends, highlights, and lessons to internal colleagues in a professional, succinct manner.
  • Vet new and emerging media opportunities in all channels, including phone calls and in-person meetings with prospective media vendors and salespeople.
  • Work with the Chief Marketing Officer to determine the optimal agency and partner mix to meet the company's evolving advertising needs.
  • Organize quarterly planning presentations to be shared internally with company executives and leadership.

Education and Experience:

  • 5-10 years' experience, minimum, managing cross- channel complex marketing campaigns, inclusive of TV, radio, out of home, print, etc. Some digital experience a plus
  • Experience instituting and participating in an organized creative development process for campaigns
  • Extensive experience writing professionally, inclusive of emails, internal and external presentations, and marketing material. Copywriting for television and radio scripts a plus.
  • Effective project management skills.
  • Solid mathematical aptitude. Ability to analyze complex datasets, understanding major KPIs in different broadcast channels.
  • Experience analyzing performance data and market trends, then communicating insights to drive future advertising strategies.
  • Communication with executive leaders of the company in a daily function.
  • Advanced skills in MS Word, PowerPoint, Outlook, and Excel.
  • Bachelor's degree in finance, marketing, or any related field from an accredited institution.

Competencies:

Customer Service: Meets internal and external customers' needs in timely, effective manner. Proactive, driven, and professional.

Impact and Influence: Works effectively with and through others including those whom there is no formal authority over.

Project Management: Coordinates the diverse components of the project by balancing scope, time, cost, and quality.

Communication: Communicates well both verbally and in writing, creates accurate and punctual reports, delivers presentations, shares information and ideas with others, has good listening skills.

Work Environment: Work in a professional office space

Travel: Travel is limited. Some local travel during the business day is required, as well as some out-of-the-area and overnight travel (<20% of the time)

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled

Job Requirements:

Associated topics: advertise, advertising, b2b, data analyst, editor, market, marketing, product marketing, strategy, sales marketing * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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