Do you enjoy being part of a team of experienced, knowledgeable people? Do you thrive in an environment that is both collaborative and innovative? Are you looking to join a dedicated, dynamic company? Our team is growing and we are looking for an energetic and results-oriented Director of Marketing.
In this role you will lead the execution of the product portfolio strategy. Responsibilities are inclusive of planning, market research, tactic development, measurement, and vendor management. This role is responsible for telling the product portfolio story through multiple channels (digital, social, print, event, PR) and for understanding the promotional response of deployed tactics.
A typical day will include
Develop industry-leading, breakthrough/disruptive, marketing campaigns that are based on clear marketing objectives and metrics
Work closely with Sales to develop pricing strategies to maximize profits and market share while balancing customer satisfaction
Oversee brand management and tactical execution that is inclusive of market research, tactical design, sales force training, ROI calculation and external marketing vendor management
Responsible for managing and evolving brand identity, brand awareness, brand-tracking in all media channels. Provides short and long-term market forecasts
Oversee digital and social media strategies and content development
Attend company conferences, trade shows and major events and maintain relations with key customers/vendors by organizing and developing specific customer-relations programs
Determine company presence at conventions, annual meetings and trade shows
What we need
BS Requires bachelor s degree in related field (marketing, communications, business or related field); MBA preferred
Minimum 8 years in sales, marketing, advertising and/or brand management
Must have a track record of successfully executing marketing initiatives on-time and on-budget with strong analytical skills
Knowledge of current digital marketing techniques and best practices
Experience preparing presentations and speaking with leaders at all levels of the organization which requires great communication and persuasion skills
Knowledge of data, creativity, marketing, technology, emerging media and digital landscape with a working understanding of database, development, etc.
Innovative and creative, with a precise and effective approach to problem-solving and decision making
Ability to travel approximately 20%
Who we think will be a great fit
Exceptional leadership skills and team player with a passion for excellence
Strong collaboration and dynamic leadership skills
Passionate about data and technology, with a general thirst for knowledge and a significant interest in learning new concepts
Able to meet tight deadlines and remain calm under pressure
What we can offer
FUJIFILM offers a comprehensive and competitive benefits program including medical, dental, life insurance, 401k, flexible spending accounts, a generous paid time off plan, bottomless coffee and much more
We have a multitude of wellness programs and an on-site fitness facility
A company committed to offering you the environment and tools necessary to be successful
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.