Associate Director, Patient Marketing (Jackson)
Compensation: $131,020.00 - $141,250.00 /year *
Employment Type: Full-Time
Industry: Executive Management
Major tasks and responsibilities will include: Co-creates patient marketing strategy with the optimal combination of messages, education, and support. Co-develop patient focused campaign messages, materials and support tools. Demonstrate a deep understanding of the patient journey including needs, insights and the role of patient communications and support as part of the overall brand communication and marketing mix strategy. Measures, evaluates, and adapts activities based on ongoing learning and assessment. Partnering with multi-channel marketer and media group to develop a digital strategy that recognizes the challenges and opportunities of connecting with the patient audience. Co-leads the external agency relationship to ensure alignment to strategy and delivery of high impact creative, copy and programs in a timely and compliant manner. Work cross-functionally with other key partners and champion neovascular age-related macular degeneration patient marketing initiatives with internal and external customers. Project manages key elements of the tactical launch plan for timely execution. Monitor key performance metrics and recommends adjustment to strategy/tactics as needed.
We seek candidates with the following qualifications: The ideal candidate will be proficient at uncovering customer based insights and leveraging this knowledge to drive the specific patient strategy and tactical plan. A high level of analytical and conceptual ability in order to provide strategic focus and demonstrate a proven track record of strong execution and results. Bachelor's Degree in Life Sciences, Pharmacy or Business related discipline required. An MBA or related Masters Degree highly preferred. Must have a minimum of 4 years of pharmaceutical industry experience. Requires a minimum of 3 years of US operational marketing experience in the pharmaceutical industry with focus on product/brand management. Experience developing new campaigns and programs through all stages from concept to implementation. Knowledge of key stakeholders, patient journey, and continuum of care. Must have worked in cross-functional, matrixed environments with demonstrated success in delivering results through collaboration. Requires experience leading relationships and providing clear direction to external agency partners. Excellent business/commercial acumen. The proven ability to use analytical skills and critical thinking to diagnosis business issues and incorporate into development or adjustment of marketing plans to achieve business results in a self-directed manner. Experience establishing and cultivating relationships with key stakeholders and influencers required. Exceptional communication skills (written, verbal and presentations), time management, planning, project management, organizational and negotiation skills. Up to 30% travel.
Associated topics: community, endowment, market, marketplace, mba, policies, presale, public relations, regulatory, relation
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.
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