Email Marketing Sr Manager/Manager (Lancaster)

Compensation

: $192,290.00 - $192,290.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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Description


This role provides an ideal blend of the creative and the analytical. As the Email Marketing Director, you will develop, enhance and grow the email channel through customer segmentation and advanced targeting. You will also have the autonomy to brainstorm, launch and test new ideas and programs. This is a tremendous opportunity to build, optimize and own an infrastructure that will play an integral role in the company's growth.


Your day to day responsibilities will include:


  • Develop email strategy for clients, including automated workflows
  • Manage the creation, production, scheduling, and execution of campaigns
  • Analyze key audience segments to identify opportunities for increased engagement
  • Analyze campaign performance and suggest improvements
  • Develop a roadmap for testing email marketing strategy with clear KPIs
  • Keep up-to-date with marketing trends and implement best practices
  • Ensure emails follow industry policies and best practices


Requirements


  • 2+ years of experience building large-scale email campaigns, inclusive of strategy, automation, execution, and reporting
  • Hyper aware of email marketing trends, best practices, technologies, and various privacy laws
  • Full professional proficiency (written and spoken) of the English Language
  • A team player with strong project management skills


Benefits


  • Salary DOE
  • Unlimited vacation policy
  • Anniversary vacation bonus
  • FULLY paid health insurance premiums
  • Monthly transportation & Phone Stipend
  • Daily lunch & Monday morning bagels
  • In-office monthly massages, haircuts, & manicures
  • Free uber when coming in early / leaving late
  • Dog friendly office
  • * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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